What is Influence Marketing?
Influence Marketing is the craft of using real, human-scale interactions as you do business with your customers, partners, prospects, influencers, and other community members in your ecosystem.
People buy from people they know and like. The only sustainable advantage for brands today is to build successful, long-term relationships with their community. Leveraging programs of professional relationships are the best opportunity for B2B companies to thrive.
Examples of influence marketing programs
Examples of influence and advocacy marketing challenges include:
Join the IMC
The IMC helps companies succeed with their influence marketing programs.