Share Best Practices for Influence, Advocacy and Community Marketing Programs

We’re an innovation council for B2B tech companies working to transform marketing by working with influencers, advocates, communities, and user groups.

Tech professionals increasingly get their information from their peers in channels like social media, blogs,  online communities, and meetups. Traditional marketing doesn’t address these channels well. A common attribute of high-performing, well-loved tech brands is competence in influence marketing that serves these non-traditional channels. In highly specialized areas like B2B and enterprise technology, influence marketers have unique opportunities to help the business grow by reaching out to to professionals in their corporate ecosystem and helping them learn, teach, and succeed.

In the Influence Marketing Council we ask the question: How can companies increase reach, engagement, and customer success by forming human-to-human relationships?

Our Council Provides

  • A council of peers to develop and share how to work successfully with influencers, advocates, and communities

  • A private community of B2B technology marketers for honest discussion and sharing in a private setting

  • Online and in-person events with your peers to expand your professional network.

  • Research and insight into the emerging fields of influencer, advocacy, and community marketing.

Our Members

Why A Peer Innovation Council?

In an emerging disclipline like influence marketing, we have to be inventive and creative in the ways we work with customers, partners, and prospects. As I’ve talked with other practitioners, however, I always find common issues and strategies that we’ve developed independently. Companies in B2B tech have different challenges than on the consumer side, but  generic marketing advice is often trite or aimed at consumer companies or non-tech businesses.

In my years at VMware, I grew the company’s programs in a wide range of areas -- community, social media, advocacy, podcasting, and blogging. Several years ago I started podcasting with two friends at The Geek Whisperers, and the weekly off-microphone conversations with my co-hosts became invaluable. I’d like to recreate that experience here with the Influence Marketing Council.

As I’ve worked with other vendors as a consultant, I’ve often thought that the magic of influence marketing was in the everyday execution and discovery of opportunities along the way. As an external consultant on a limited engagement, I can only help so much in day-to-day agility. A year-round program like the Influence Marketing Council is by far the best way to get exposed to innovative ideas, discover solutions to common problems, and to stay excited about the possibilities of bringing more human relationships to corporate interactions.

Please join me and let’s do some amazing things together!

John Mark Troyer
Founder, Influence Marketing Council
Chief Reckoner, TechReckoning

How to join

Request an invitation to the Influence Marketing Council by using the form on this page or by email Membership in the council is $4995 per year, which allows up to three people from your company to participate. For the price of a day of consulting, you and your team can get guidance and support for a full 12 months.

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