We’re an innovation council for companies working to transform marketing through influencers, advocates, communities, and user groups.
Professionals increasingly get their information from their peers in channels like social media, blogs, online communities, and meetups. Traditional marketing doesn’t address these channels well. A common attribute of high-performing, well-loved brands is competence in influence marketing that serves these non-traditional channels. In highly specialized areas like B2B and enterprise technology, as well as in the consumer space influence marketers have unique opportunities to help the business grow by reaching out to to professionals in their corporate ecosystem and helping them learn, teach, and succeed.
In the Influence Marketing Council we ask the question: How can companies increase reach, engagement, and customer success by forming human-to-human relationships?
Our Council Provides
A council of peers to develop and share how to work successfully with influencers, advocates, and communities
A private community of B2B technology marketers for honest discussion and sharing in a private setting
Online and in-person events with your peers to expand your professional network.
Research and insight into the emerging fields of influencer, advocacy, and community marketing.
Members of the IMC include
employees of HPE, NetApp, Dell, VMware, Qlik, Druva, Cohesity, Equinix, and other B2B tech companies; qualified consultants, analysts, and influencers; and others working with relationships and trust in business
Why A Peer Innovation Council?
In an emerging disclipline like influence marketing, we have to be inventive and creative in the ways we work with customers, partners, and prospects. As we’ve talked with other practitioners, however, we always find common issues and strategies that develop independently. Companies in B2B have different challenges than on the consumer side, and generic marketing advice is often trite or aimed at businesses unlike yours.
As we’ve worked with various companies as consultants, we’ve often observed that the magic of influence marketing was in the everyday execution and discovery of opportunities along the way. As an external consultant on a limited engagement, we can only help so much in day-to-day agility. A year-round program like the Influence Marketing Council is by far the best way to get exposed to innovative ideas, discover solutions to common problems, and to stay excited about the possibilities of bringing more human relationships to corporate interactions.
Please join us and let’s do some amazing things together!
John Mark Troyer and Kathleen Nelson Troyer
Co-Founders,, Influence Marketing Council
How to join
Request an invitation to the Influence Marketing Council by using the form on this page or by email firstname.lastname@example.org. Membership in the council is $4995 per year, which allows up to three people from your company to participate. For the price of a day of consulting, you and your team can get guidance and support for a full 12 months.
Request an invitation
* We don’t share your personal info with anyone.